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Hello there!
I’m shafira, an interaction designer based in Zurich, Switzerland.
I’m an interaction designer with a deep interest in how people move through digital and physical systems—and how design can support those moments with care, clarity, and intention.
My work is shaped by growing up across cultures, which taught me to approach design with empathy, curiosity, and a systems-thinking mindset. I’m especially drawn to complex challenges that sit at the intersection of behavior, technology, and everyday life.
I care about the details, but always in service of people. Whether I’m building a responsive UI, guiding a research sprint, or crafting a service flow, I aim to design with both purpose and humility.
I hold a BA and MA in Interaction Design from Zurich University of the Arts, where I focused on socially engaged design, ethical UX, and intercultural collaboration.
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How I Design
